Thor 2 is an important movie to study because it is carried on from a first movie and explains avengers, it also has a massive marketing campaign and has recently had a premiere to promote the movie this Tuesday.
Cross Media convergence - Thor 2 is being released with the backing of Marvel. An example of this is at the premiere contestants from x-factor had also joined, been interviewed and took pictures of. This would make x-factor fans interested in Thor and vice versa.
The global audience of this movie is young males. Therefore this movie is more likely to have adverts around where they hang around, for example before other action movies in cinemas and on film4 and channels they watch.
Characters: Loki, Thor, Malekith the Accursed, Jane Foster, Sif, Odin,Heimdall, Frigga, Volstagg, Darcy Lewis, Hogun, Professor Erik Selvig,Fandral, Kemper
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