Wednesday, 2 October 2013

Homework - Production, Distribution, Marketing, Exhibition


Production
The production process are the stages that are needed to complete a media product. This is from the very 1st idea to the final  masterpiece.

The first stage of production is
1.) Pre- production - This stage is where planning, scripting, story boarding, etc take place.
2.) Production - The actual designing, shooting or recording of the media product.
3.)Post-production - Everything between production and creating the final product. For example the editing after the movie.

Other stages that may be included in production are financing , screen playing etc.

In skyfall for example, it was written by Neal Purvis . This is where the scripting will come in so this is the pre- production stage.
The filming of the movie began in november 2011 and primarily took place in united kingdom, china and turkey. This is the production stage.
Adele recorded a theme song for skyfall , and this was been played before the final product was released so can be classified as a post-production and also Karen Baker Landers won an award for best sound editing this is also a post-production stage.



Distribution
There are two main types of distribution methods. Digital distribution and physical distribution methods.
Digital distribution describes the delivery of a media content without the use of a physical media, it is usually done through online mediums such as the internet.
Physical distribution is when the product is delivered through means of DVD's , cinemas etc.

A reason why a distributor will prefer to release on one weekend as oppose to another may be because to prevent competition. Maybe the distributor will know that if it releases its movie the same time with another movie that is trending, it will loose on revenue because other people would want to watch that instead of the distributors movie.
Another reason maybe the movie coming out maybe a seasonal thing. For example movies related to christmas will come out when its december times.

Marketing
Marketing is the way the makers of a media product let the public know their product is out there or increase the chance of the public watching or listening to their product.
Advertising plays a big role in marketing a product. Advertising can be done in various ways such as bill boards, posters , online. Here are pictures showing how some companies went about advertising their product.








Movie trailers is another way of advertising a media product. Below is the trailer of Top Boy a channel 4 series.


Exhibition
Exhibition is how we the audience get to see the film. Different ways in which a movie or audio  can be seen or heard, is through the radio, online, examples of websites that let you watch movies online is netflix, lovefilm etc and going cinemas to watch the movie.
Normally before a movie is officially released there are movie premieres , this is also an exhibition of the product and through this feedback is received on how good the movie was.

Due to better technology, movies are frequently streamed online, this has caused the dvd market to make  great losses and the movie industry because the movies are getting watched for free.

However some companies are overcoming this through the 3D technology. Most people don't have the 3D technology at home ad so they have to go cinema and pay for it to experience it.





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