The marketing department is responsible for designing and implementing an effective, cohesive advertising campaign across different media platforms, our group used different media platforms such as digital media were we used the internet to our advantage and spread our swede on video sites and inform people to watch it using social chat websites. Also we used physical media such as posters and handed out leaflets of our swede in order to spread the word of our awesome man of steel swede in order to get the biggest audience possible and possibly worldwide.
Synergy is the term used to describe a situation where different entities cooperate advantageously for a final outcome. In simple words it means that the whole is greater than some of its parts e.g. Disney, has lot of movies produced from it and is out on countless platform such as DVDs, CDs and games which all have Disney on the corner of the casing or somewhere to show the organisation that is connected to the media product. Unfortunately our group could not use synergy in our marketing but however next time we make a project we will be sure to use synergy.
Our marketing spread very quickly throughout the internet for example on YouTube once we posted up our swede we received instant hits that rocketed through the roof of 300+ views which was higher than we ever expected. We also used social media on the internet to spread out our media product and got comments which was all great to see. These are the many ways in which we advertised our swede.
Furthermore we had a few audiences participating in our marketing for example some of my family and friends spreading the word of our swede through social network sites to all the people they can think of as well as a few of my nephews giving out leaflets of our swede to the public which you could say was a success because we finished handing out all our printed leaflets whether they threw it in a bin or threw it on the the floor or actually read it and checked it out.
And finally convergence in technology has helped the media industry and marketing to a huge extent because without this, marketing and producing the media products would have been much more time consuming, expensive and merely impossible. But the convergence in technology has enhanced and advanced the industry itself and made media products available on different platforms to be accessed from with ease and on the go e.g the marketing department may depend on the audience spreading out the word on their new product e.g. iphones, they could watch our swede, put it up on social networking sites, forward it to friends and family as well as comment on it and download, upload media with ease and fast speed.
Our marketing spread very quickly throughout the internet for example on YouTube once we posted up our swede we received instant hits that rocketed through the roof of 300+ views which was higher than we ever expected. We also used social media on the internet to spread out our media product and got comments which was all great to see. These are the many ways in which we advertised our swede.
Furthermore we had a few audiences participating in our marketing for example some of my family and friends spreading the word of our swede through social network sites to all the people they can think of as well as a few of my nephews giving out leaflets of our swede to the public which you could say was a success because we finished handing out all our printed leaflets whether they threw it in a bin or threw it on the the floor or actually read it and checked it out.
And finally convergence in technology has helped the media industry and marketing to a huge extent because without this, marketing and producing the media products would have been much more time consuming, expensive and merely impossible. But the convergence in technology has enhanced and advanced the industry itself and made media products available on different platforms to be accessed from with ease and on the go e.g the marketing department may depend on the audience spreading out the word on their new product e.g. iphones, they could watch our swede, put it up on social networking sites, forward it to friends and family as well as comment on it and download, upload media with ease and fast speed.
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