what we have learnt from the production of "man of steel" swede:

In our swede we used convergent technologies such as the digital camera to record scenes at different shot angles. this helped us to embark on our skills using over the shoulder shots, extreme close up, and match cuts. we were also able to promote our swede on various social networks such as Facebook, twitter and youtube.

• a tent pole movie is a movie put out by a film company and therefore has expectations of it gaining a lot of profit however it ends up not achieving its predicted target. for example warners brother co-produced a movie called "battlefield' which S revenues fell 3% to $4.28 billion for the period from May to this Labor Day weekend, the first drop in summer revenues in seven years. Attendance fell 4% to 533 million admissions, the lowest number since 1993 when modern records began.  although our swede was not a tent pole movie because we had no intention of making profit off it.
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• for our swede we had been able to produce a great filming through the use of our convergent technologies however we were also able to put our movie up on the internet which allowed us to gain views and opinions on the work we had produced. as pro-consumers we were able to advertise our swede through internet access but also through the use of podcasts and posters.
• moreover in our swede movie we were also able to adapt our knowledge of cross media convergence to the context of the movie "man of steel". for example man of steel (superman) actually started off as a comic in the 1980s . Due to the huge popularity of the comic it was decided by film producers to bring out a live movie  of  "superman'.
  

we also used synergy in our swede. we created a radio podcasts to promote our swede. our target audience was everyone as we wanted people to be inspired by the character superman but also we wanted to gain a wide fan base.