film industry : homework by lolade arowolo 

The film industry is the entertainment industries involved in producing and distributing movies. The Uk's film industry is part of a evolving creative media landscape. there are 4 different components that are referred to when being involved in the film industry, that is production, distribution, marketing and exhibition.                                   

Production: 

the production process refers to the stages required to complete a media product, from the idea to the actual master piece.

film producers prepare and then supervise the making of the film before presenting the product to a film distributor. they might  be employed by a film studio  or independent either way they have to be creative as well as the accounting personnel.  for example:

The making of Iron man 3:

Marvel is a fun and passionate group to work with,” states Christopher Townsend who went from being the visual effects supervisor responsible for Captain America: The First Avenger (2011) to Iron Man 3(2013).  “Their type of films allow for visual effects to be played in a varied playground.  It’s great.” The native of Britain jokes, “I keep on coming back for more punishment!”When a bunch of passengers are sucked out of a hole in Air Force One at 30,000 feet, Tony Stark (Robert Downey Jr.) leaps into action. In order to capture that action sequence Shane Black recruited the Red Bull skydiving team. The director made a bold decision by opting to go with live-action actors instead of digital versions. It took the film crew six days to shoot the skydiving scene. 

Distribution:

usually after a film has been completed , the studio makes an licensing  agreement with a distribution company. the  distribution company shows the movie to prospective buyers who represent the theatres   . the buyers negotiate with the distribution company on which movies they wish to lease and the terms of lease agreement.the prints of the movie are then sent to the theatres a few days before the opening day. then finally the movie is played at the cinema for a number of weeks and so you as a  viewer are able to go and watch the film as you please.

Marketing:  

 film promotion is a practice of promotion within the film industry. many film studios invest in expensive marketing campaigns  to maximise the revenue early in the release cycle. in 2012 over £300 million was spent on prints and advertising by film distributors. think like a man , the hunger games then the  avengers were the most tweeted movies in 2012. there are  different types of ways to advertise movies. for example through trailers  , internet marketing e.g Facebook and twitter, and also film posters.

avatar trailer

Exhibition:

there are a number of ways in which the audiences can get to see a film. however the most common way is at the cinema. the most common way in which people can become most engaged in a upcoming film is through the trailer. this is because it is a short clip of the movie which has selected parts of the film used to persuade the audience to come and see what happens at  the end of the movie.   

the film value chain is a stripped down depiction of the process of investment and recoupment for a film project, from beginning to end.  The further to the left you are in the chain, the earlier on you are in production, the greater the potential investment risk for a capital investor.