Filmmaking often referred to as film production has specific separate stages which are essential in order to have a finished product before being screened to an audience or being released.
There are more or less 4 stages in film production which are:
1. Development - This is the first stage in which Ideas for the film is being created and screen play and scripts being written whether it is a story, book, play or the original idea. Also financing for the project is required and needs to be given the go ahead to proceed in order to stay in budget and run things smoothly and to plan.
2. Pre-Production - preparations are being made for the shoot at this stage as well as hiring a film crew team, selecting locations and constructing sets. Also at this stage every step of actually creating the film is carefully designed and planned. e.g. storyboards, scripts, production budget, insurance and pre-visualizing.
3. Production - In production the actual recording and shooting takes place with more specific department crews being recruited which is just common roles in film making.
4. Post-Production - At this more or less final stage the images, sounds, visual affects and recording are edited. This completes the film or final product which is waiting to then be released and screened for the audience.
For example World War Z, it was written by Matthew Michael but was based on Max Brooks 2006 novel. This is where the script and planning came in so it is Development stage. The movie had 25 filming Distribution
After a film has been completed and is the finished product, the studio concludes a licensing agreement with a distribution company.The distribution makes a specific number of copies of the media product to make and views the movie to prospective buyers who represent movie theaters. The buyers negotiate the terms of the lease agreement and then if successful, view the movie for a specified number of weeks for the audience to come and experience and enjoy. There are many other types and ways of distribution e.g releasing the media product on a digital formats such as the internet which is a different medium compared to physical distribution such as releasing the media product on DVD's and cinemas.
Marketing
Marketing is a way for film promoters to inform the public of their media products release and also increase the awareness of the public about their product to watch and listen to their product. one of the most common way films are sold to audiences is by age rated media products, if one media products is suitable to have a wide range of audience then it will be making a lot of money compared to media product with a more narrow age rating which may lose more money but somehow make more money if possible. The marketing department is responsible for designing and implementing an effective, cohesive advertising campaign across several different media platforms, including theatrical movie trailers, newspapers, magazines, television, radio, the Internet and billboards. There are many different types of marketing which most of them fall under advertising which plays an essential role in marketing a media product. Advertising can be done thorough internet, TV advert, bus ads, posters, certain food products and much more. Here are examples of how some companies went onto advertising their media product:
Exhibition
Exhibition is how we the audience get to see the film product. There are many ways in which a media product can be seen or heard by the audience through different medium such as radio, online sites, cinema, premieres, trailers and much more. The most common way for the audience to see films is to go to cinemas and experience it. Normally before a movie is released there are movie premieres and trailers to give the audience a taste of parts from the film to inform them what they're in for and to sell them into watching the movie and state how good it was.
Due to technology advancing at a fast rate we can stream and download films online more or less as soon as they get released which is has caused a huge loss in revenue for the film industry's as people will rather watch a movie for free online or download it in HD, also the DVD market has made a huge loss due to people preferring to not pay up and opting to watch for free online. However one way in which most film industry's have over come this problem is by making the film 3D which means the public will not posses the 3D technology at home meaning they will have to go to the cinema to watch it.
The Film Value Chain
Usually feature films open first theatrically ie: in cinemas. A cinema release has long been, and still remains, the most effective way to bestow stature on a film and create demand to see it. But the cinema is just one link in the value chain. After the big screen run, films are released in flexible timescales in a growing range of other formats so consumers may chose how, when and where to watch. These are ancillary markets.
- Theatrical Launch - A film is released in cinemas. A good opening weekend is crucial for the success of a film.
- Non-theatrical license - Aeroplanes, hotels and coaches.
- Home entertainment - Films are packaged for release on digital media such as DVD and Blu-Ray, and made available for download.
- Pay/subscription TV - Pay Per View, Video on Demand, Sky and Virgin Media.
- Free to air TV - Films maybe scheduled repeatedly on TV channels year after year.
- Licensed merchandising - Rights sold to manufacturers of merchandise to use brand on their products.
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