why is  "THOR 2" an important movie?

• sequel- why did the industry continue the franchise
• massive marketing campaighn
• comic- cross media convergence- MARVEL
• tent pole
• global audience- mainly younger males
• cross media- avengers
• CGI, 3D- Morton capture/ performance capture} convergent technologies
• marketing campaign
• gets released on the 29th october 2013

actors/actress Chris Hemsworth, Natalie Portman, Idris Elba, Tom Hiddleston, Jaimie Alexander, Anthony Hopkins, Ray Stevenson, Tadanobu Asano, Zachary Levi, Kat Dennings, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Stan Lee, Chris O'Dowd, Richard Brakeand Benicio Del Toro